To gather demographic data about the Latino population targeted by Project Adelante, ESRL contracted with professionals through Bienvenidos and Horizon Market Research to employ a dual technique: ethno-surveying and focus group discussions. These entities then collaborated, with appropriate and necessary input from ESRL, to design and pilot both the survey and focus group discussion guides, train interviewers, organize participants, and analyze and compile results. Data was gathered across the service areas of the eight county regional libraries served by ESRL.
The ethno-survey is a “multi-method data-gathering technique that simultaneously applies ethnographic and survey methods within a single study.” (See the work of Douglas S. Massey and Chiara Capoferro, Measuring Undocumented Migration, a working paper on the Ethno-Survey technique available through the Center for Migration and Development at Princeton University). PhD. Sociologist, Dr. Timothy Dunn, of Salisbury University implemented the ethno-surveys, a total of 185 one-on-one interviews with Latino immigrants who had recently arrived on Maryland’s Eastern Shore, providing both qualitative and quantitative data heretofore unavailable for the Shore’s recently arrived Latino immigrant population. See (link to both survey and survey results)
Two types of Focus Groups were conducted by Horizon Market Research, a local marketing firm: 3 with area service providers for this targeted population and 8 with recently arrived immigrants. See (Link to focus group discussion guide) for topics covered and (link to Ron’s PowerPoint) for a summary of the results.